Ep. 47: Launching and growing an online fine jewellery brand with STAC Jewellery founder Aakriti Tapuriah

Feb 18

Feb 18 Ep. 47: Launching and growing an online fine jewellery brand with STAC Jewellery founder Aakriti Tapuriah

“If you have an idea, don't just sit on it, honestly just go for it! Don't be scared of failing!”

Thrilled to bring you this energizing conversation with the founder of STAC Jewellery (and my cousin) Aakriti Tapuriah! Listen in as we chat about Bombay-based Aakriti’s start in the NGO world, her desire to create something independent from her family business, and her strategy for online success for this modern and minimal ‘everyday luxury’ brand. If you’re curious about launching a brand (from ideation to launch and growth) or just jumping in and launching anything at all, don’t miss this inspiring episode!

Join the conversation below, on your favorite podcast app, Spotify or iTunes and please take a second to rate us wherever you’re listening so the voices of these fabulous women can be heard all over the world!

SHOWNOTES FOR EPISODE 47:

Find STAC at their website
STAC on Instagram
STAC’s star bangle (of which I own the original ;)

Books and other stuff we discussed:
Nanhi Kali
The Upstarts: Uber, Airbnb, and the Battle for the New Silicon Valley by Brad Stone

Special thanks to Varun Dhabe and the team @ Boon Castle / Flying Carpet Productions for audio post-production engineering!

Have you heard the fun suggestions from @sujatamasseyauthor on the latest Mini pod? I love her resolution this summer to only read for pure pleasure. Here are some of her recent recommendations. Check out the episode (especially the second half) for her awesome ideas for making any season more fun for yourself! Listen now at [link in bio]! 🎙️ #TheIndianEdit #SujataMassey #HistoricalFiction #PerveenMistry #WomenInHistory #AuthorInterview #PodcastLovers #BookCommunity #InspiringStories #IndianHistory #BombayMystery #WomenWriters

Here’s a draft for an Instagram post based on the link you shared: — **✨ Mini Edit #5 with Sujata Massey ✨** 🎙️ In this episode of The Indian Edit, we dive into the world of Sujata Massey, @sujatamasseyauthor an award-winning mystery writer who has some wonderful tips for your reading list. 📚 From her captivating Perveen Mistry series set in 1920s Bombay to her tips for pleasurable reading, Sujata shares insights into her writing process, her love for historical fiction, and her inspirations! 🔍 Don’t miss this chat if you’re a fan of mysteries, historical fiction, or just love learning about trailblazing women in literature. ✨ Listen now on [TheIndianEdit.com](https://www.theindianedit.com/home/2024/8/31/mini-edit-5-sujata-massey) or wherever you get your podcasts! #TheIndianEdit #SujataMassey #PerveenMistry #HistoricalFiction #MysteryNovels #WomenWriters #PodcastLove #BookLovers #AuthorSpotlight — Feel free to adjust any text or hashtags!

✨ Meet Ritu Hemnani! ✨ In Ep. 95, we delve into Ritu’s inspiring story—how her daughter’s question about migration led her to uncover her family’s journey from Sindh to Hong Kong and create the beautiful middle-grade novel, Lion of the Sky. 📚🦁 From exploring her rich Sindhi heritage and life in Hong Kong to her unique teaching experiences in a British urban school, Ritu’s story is one of resilience and discovery. 🌏💫 Join us for a heartfelt conversation filled with insights and inspiration and some great tips for writers (and for parents) on the importance of saving your family stories. 🎙️ 🔗 Tap the link in bio to listen now on iTunes, Spotify, or wherever you get your podcasts! If you loved this episode, don’t forget to share it with your friends!